how to evaluate your employer

It’s a good idea to perform your own due diligence on potential employers when searching for a job.

If you’re already working and looking for more opportunity the last thing you want is to quit your job only to find the new employer has mislead you in order to get you locked in.

Here’s some time-saving tips that will help you with your potential employer search:

  1. Read Online Reviews

Online reviews can be misleading but shouldn’t be discounted entirely. When it comes to our purposes they offer some value when you want to dig for information on your potential employer(s).

There are several websites online that allow a user to post information for everyone to see and most people know the big ones. Seeing unhappy customers leaving bad reviews on Google for the company’s local listing(s) is a big red flag.

1 or 2 disbursed amongst dozens isn’t a big deal but a consistent stream of negative feedback is a clear sign something is wrong and leaving your job to work with a company who aggravates its customers will likely lead to you becoming frustrated as well.

Yelp is another service to check for user review that all users know. These are often abused though and not the most reliable so take Yelp reviews with a grain of salt.

Glassdoor is a website we covered for job searchers before. Their employee reviews are a great resource to farm and can even help guide you through your interview process by relaying on what the people who were actually hired encountered.

With almost 10 million business listings you have your best chance of finding out about potential employers through this site.

Bear in mind some unscrupulous employers monitor this website. If they’re dedicated to preserving their reputation, even if a negative review/report is deserved, they will contact the website and have the negative feedback removed or have internal employees write raving reviews that may not be deserved.


Indeed offers some similar employer reviews but doesn’t have as much usage as Glassdoor since it wasn’t started primarily for such purposes whereas Glassdoor was.

It’s worth checking to validate claims made on Glassdoor. If both have the same feedback you can trust it more. The likelihood of finding the employer on Indeed is far less than Glassdoor though.

Great Place To Work operates off its own algorithm that takes the cumulative feedback and assigns different metrics.

It’s as valuable as Glassdoor when evaluating a company since it gives a much more overall impression that will assist you with not just evaluating your position but the company and culture in general.

  1. Check Social Media

Social media is a quick, easy way to peak at your new potential employer. While this isn’t the best way to evaluate the culture it can show you a little bit about their relationships with their customers.

Happy users are a great sign. Angry ones indicate you could be in for a volatile work environment.


Facebook and Twitter are the majors and are easy to check. Look for simple warning signs like negative engagement, bad reviews, or anything else outwardly visible that could conflict with your expectations.

  1. Ask!

While it may be a sign you’re wary of the employer the best person to ask straight forward questions to is them.

Be delicate about it but if there are questions you’re afraid to ask even before you’re hired then that could signal an issue.

Questions regarding turnover, pay, and holidays are all worthwhile and if an employer is put off by you wanting to ensure it’s a perfect fit then it may well not be.

Ask them about their managerial approach, the internal opportunities, and outlook. If they boast of expecting to triple in size in a year but can’t explain how then you may have a problem.

Most employers should have clear answers for you that aren’t convoluted or misleading. If something is bothering you and you’re afraid to ask it indicates you can expect the same while at your new job. It’s best to tackle the issue beforehand.

  1. Make a plan and stick to it

While it may seem a little too serious to create a strategy to evaluate your employer with it could be very valuable when you have to decide on taking the job or not.

Make a score card that breaks down what you’re looking for vs. what is provided by the employer. Do they put too much emphasis on PR and internal parties and not enough on training and development?

Give them a rating and if they don’t pass then your decision becomes much easier and comfortable.


The takeaway is to place the responsibility of evaluating your employer on yourself. In doing so you will ensure that your next step in your career is the right one.

If you need any assistance in finding your next job or have questions regarding our process please get in touch with one of our recruitment specialists.